Puma, the iconic German sportswear brand, has teamed up with Parisian fashion designer Christelle Kocher, also known as Koché, for a new capsule collection. The collection, which is set to be released later this year, is focused on performance and combines Puma’s expertise in athletic wear with Koché’s flair for fashion.
According to Puma’s Chief Marketing Officer, Adam Petrick, the collaboration with Koché was a natural fit because of the designer’s reputation for blending sport and fashion. “We were immediately drawn to Koché’s fresh and innovative approach to fashion design and saw an opportunity to collaborate on a collection that pushes the boundaries of performance wear,” Petrick said.
The collection will feature a range of pieces, including tops, bottoms, and accessories, all designed with the modern athlete in mind. The pieces are meant to be versatile, allowing athletes to transition from their workouts to their daily lives with ease.
One of the standout pieces from the collection is a sleek and stylish jumpsuit that can be worn for both high-intensity workouts and casual days out. The jumpsuit features breathable, moisture-wicking fabric to keep the wearer cool and comfortable during their workouts, as well as a chic and modern design that is sure to turn heads.
Another notable piece from the collection is a pair of leggings that are both functional and fashionable. The leggings feature a high-waisted design that provides support and coverage, as well as a trendy and eye-catching print.
In addition to the apparel, the capsule collection will also include a range of accessories, such as backpacks, sports bras, and headbands, all designed with the same blend of performance and style.
Koché, who is known for her unique blend of streetwear and couture, is excited about the opportunity to work with Puma on this collection. “I have always been a fan of Puma’s commitment to innovation and performance, and I’m thrilled to have the opportunity to bring my own aesthetic to the brand,” she said.
The Puma x Koché capsule collection is set to be released later this year and is sure to be a hit among athletes and fashion-forward consumers alike. The combination of Puma’s technical expertise and Koché’s fashion-forward designs make for a truly unique and exciting collaboration. Be sure to keep an eye out for the collection when it hits stores.